Why It’s So Important to Keep FBA Logistics in Your Own Hands

Especially when it comes to inbound shipments, Amazon keeps tightening the screws: anyone who makes mistakes and fails to provide a plausible improvement plan risks being suspended from sending inventory. We’ve now been blocked from shipping for ten days.

What happened?

Amazon claimed that one of our boxes supposedly had two labels attached. However, the pictures clearly show two boxes next to each other, each properly labeled with just one shipping label. We double-checked in our warehouse, provided photos, and replied to Amazon.

Despite that, the suspension remained in place. This shows how strongly Amazon is now trying to “train” its partners to eliminate even the smallest errors – even when reality tells a different story.

A look at the numbers:

• Over the past 365 days, we have registered nearly 1,500 inbound shipments to the EU.

• Only 24 shipments were officially flagged for inbound issues.

• And the two shipments from this current case don’t even appear in that statistic.

That means:Our error rate is extremely low – yet even a single incident can have major consequences.

All the more reason to be prepared:

Our current average inventory level at Amazon is 64 days. We consciously tie up capital to ensure our customers can always be supplied – even if problems occur that are outside of our control.

Those who keep logistics in their own hands can optimize processes, make adjustments, and minimize risks. External partners can be efficient, but in the end, it’s the seller who bears the consequences of any deviation. Logistics is not a secondary matter where you should aim to cut costs – it determines availability, capital commitment, and competitiveness.